You may not be surprised to hear that social media has become the number one activity on the web and that more Australian businesses are flocking to the world’s leading social media site, Facebook, to build their brand. After going live in 2004, Facebook in Australia has reached more than 12.2 million active users or.
As of June 2013, more than half of Australia’s population are active on the world’s favourite social network, Facebook. Facebook is now well and truly over the one-billion users mark, expanding from a basic means of communication to an interactive floor for businesses, consumers and brands since its formation in 2004. In comparison, Twitter is.
In mid-2012, it was widely reported that, of its 1 billion users, 83 million or 8.7% of Facebook profiles were fake accounts. By May of 2013, it was reported that this number had increased to over 100 million, equivalent to over 10% of all accounts. Ranging from spam accounts to hackers and false profiles, Facebook.
In mid-June, Instagram announced on their blog that they were launching a video feature on their exceedingly popular sharing platform. The feature went live later that day, allowing users to record and share videos of up to fifteen seconds, with newly added filters to continue to “share the world’s moments simply and beautifully”, as Instagram.