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Part 2 Just one more reason why your website should be mobile optimised; Recently Google just released another feature to inform web browsers on the search page if a website was mobile friendly. An example of how this looks on mobile searches is below. Mobile Gets Traffic With one-quarter of global web searches conducted on.

Utilise your customer’s buying frequency by compiling an email data base, giving you the potential to increase the value of your business by tens of thousands of dollars, if not more. To commence your online database, take these 2 simple steps: Acquire your customer’s First name E-mail address Use this information to create your email.

Part 1 A recent survey undertaken by Google found that users are five times more likely to abandon the website if the task they are trying to complete isn’t optimized for mobile use and that’s because mobile browsers are different. They have different objectives and tasks to desktop users, as they generally want brief and.

1. Make a good first impression, within 5 – 10 seconds of arriving on the site. Ask yourself does this company look professional? If this is how they display their public image how are they going to look after me? 2. Ensure the site is easy to navigate and you’re able to find what you.

Has the internet displaced other media and communications? In many cases yes! It has been well documented that there has been a downward trend for several years in readership and circulation of newspapers and magazines, especially with the introduction of smart phones and tablets. Television and radio audience have remained strong, as they are able.

The digital advertising world is a world filled with acronyms, from SEO, SEM, SEA, SERP, PPC and plenty more. Now we can hear you’re probably thinking WTF? (wait there’s further?), so what do they all mean and how are important are they for your business when trying to expand your digital reach? In this article.

It has been well documented that Facebook recently updated their News Feed algorithm, aiming to focus on higher quality content and display regular status updates to those who choose to interact with a friend or business page and not just those listed as friends or fans. These changes have seen businesses report a huge decrease.

Gone are the days when you could bluff a search engine into getting you hits for your page. In August 2013 Google launched an updated SEO algorithm in a move towards a more semantic search thereby trying to answer your questions, giving users more relevant search results. This means Google continues to get smarter and.