The digital advertising world is a world filled with acronyms, from SEO, SEM, SEA, SERP, PPC and plenty more. Now we can hear you’re probably thinking WTF? (wait there’s further?), so what do they all mean and how are important are they for your business when trying to expand your digital reach? In this article.
It has been well documented that Facebook recently updated their News Feed algorithm, aiming to focus on higher quality content and display regular status updates to those who choose to interact with a friend or business page and not just those listed as friends or fans. These changes have seen businesses report a huge decrease.