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How Pokémon GO can make money for your business.

- 21.07.16 -

If recently you've almost ran over someone walking erratically across the street or you've visited your local public park or bar and noticed that everyone's eyes are glued to their phones, then chances are all of those people were playing Pokémon GO. If you are already a Pokémon GO fanatic then you'll know what we're talking about, if not here's a quick summary:

Pokémon GO uses your phone’s GPS and camera to turn the real world into a hunting ground for the iconic Pokémon GO creatures. It also transforms local landmarks and businesses into Pokémon Gyms... but let's not go in to too much detail here.

So while Pokémon GO is having an enormous impact on people’s daily routines, business owners are discovering how they too can make money from this new craze.

Firstly, as a business owner, and assuming your business is not a place the general public can stop by, you should be capitalising on the hype of this new game. Perhaps feature relevant posts on social media about Pokémon GO activity in your office or area, pick a team to play on or even design your own stunt such as Cafe Cibo's 'Catch Piccacibo'.

Furthermore, if your business is near a Pokéstop or Gym, you can buy 28 lure modules in the game (for $20) and insert one into a Pokéstop, as a result, rare Pokémon will be attracted to the location for 30 minutes. Measures such as this effectively create 14 hours of Pokémon GO traffic at your location for $1.43 an hour. That’s some cheap marketing! Something to remember is that the cost per hour goes down if you buy lure modules in greater quantities too. Again, promote such activities via appropriate channels and social media platforms to attract players to your business.

Better still, your business may already be a Gym or Pokéstop, if so, jump in to engage and promote battles with free promotions tied to a value add purchase. For businesses that aren’t a Gym or Pokéstop or are in the vicinity of one, you could always offer incentives to players to play in your premises, such as phone charging stations, vouchers or social media check–ins and ask players to promote the location via social media.