≶ Main Website

Why Pokémon GO spells huge potential for businesses.

- 27.07.16 -

So perhaps Pokémon GO is just a fad and in 6 months or 3 years time we will all look back and nonchalantly say, "Do you remember the Pokémon GO craze of 2016?". But what if it's not?

The potential Pokémon GO has shown us is that Virtual Reality (VR) and Augmented Reality (AR) have arrived and their popularity and potential to grow is only limited by imagination and budget. Outside of buying hotspots within the gaming world, how can VR and AR help your business? First, let's take a look at some other great examples.

Recently Qantas ran a 3 month trial of VR headsets in their first class lounges and cabins. Unsurprisingly, the endeavour was so successful that they developed their own 3D film experience. The film allowed first class passengers to virtually experience the Great Barrier Reef and was designed to promote a new flight service to Hamilton Island.

Furthermore, Myer, in conjunction with eBay, created its own VR store to provide customers with a unique shopping experience. Users were able to download an app on their phone and use a cardboard VR headset to start 'virtual shopping'. Products were displayed based on the users' selected areas of interest. By simply holding their gaze on products, shoppers were able to get a detailed 3D view and make a purchase.

From 360° tours, demos and even product placement within its environment, VR and AR are on the brink of revolutionising how business interacts with customers. With large players such as Facebook, YouTube, PlayStation, Xbox, Sony, Google, LG and Samsung investing millions, there is going to be traction. Not convinced? Virtual Reality walk‐throughs are already being used in the real estate and architectural industries to great effect. We also recently read that businesses are even conducting work in virtual environments. Lightweight, portable and wireless VR headsets will attract business users that want to run a business unlimited by geographical boundaries. Working could be as simple as putting on your headset and using an avatar to collaborate in an environment that closely mimics real life. Still want more proof? Check this out – Disney's the 'Lion King' theatre production gave viewers the chance to see the show from all angles — Watch 'Circle of Life' in 360° and use your mouse to navigate a 360° tour of the stage.

To summarise, whilst previous and current hardware options for cheap and effective VR applications have required using Google's Cardboard Viewer, this is evolving with cheaper and better user experiences being continually developed and released. This enables customers to see how something looks before it's completed, owned or purchased and can be your Unique Selling Proposition. If you'd like to know more or would like more information about how VR and AR can benefit your business, please contact us.