Blog

2016: The Year of Instagram

Posted: January 15, 2016 By: Web Myadd

Following the global launch of Instagram ads in late-2015, Instagram is tipped to be the hot social media trend for 2016. Last year, the Facebook-owned social media platform announced that its Australian users are of the most active in the world – with 70% accessing their accounts daily. While Facebook remains the global dominator of.

Read More »

Video pre-roll and how to use it best in 2016

Posted: January 12, 2016 By: Web Myadd

For a while now, YouTube has been the second largest search engine in the world, so it makes sense that video advertising content is now an acceptable part of viewing this platform. However, it is important to remember the best video advertising is watched by web users and not perceived as disruptive. As a result,.

Read More »

Google’s Mobilegeddon

Posted: December 4, 2015 By: Web Myadd

If you don’t already have a mobile website what are you waiting for?! Google has long been a proponent of mobile searches, gradually helping the technology along by offering a distinct layout for mobile searches. Mobile users would see mobile-friendly sites listed in higher positions than non-mobile-friendly sites, and would have better overall online experiences.

Read More »

Mobile design and functionality now top priority when building websites

Posted: November 2, 2015 By: Web Myadd

As 2016 fast approaches, mobile and tablet online browsing continues to dominate consumer trends. Earlier this year Google officially announced in ten countries including Australia that more searches are performed on mobile and tablet devices than on desktops. As a result and to ensure we provide the maximum exposure and optimal user experience for our.

Read More »

Apple targets Google by blocking ads on mobile devices

Posted: September 28, 2015 By: Web Myadd

In what could keep global media execs awake at night, Apple recently released its new IOS 9 operating system that allows content blockers to be installed on Apple mobile devices, blocking ads and website tracking software. As an indication on how far reaching and severe this could be, according to Roy Morgan Research, approx. 1.6.

Read More »

What is Native Advertising? Part 1

Posted: May 20, 2015 By: Web Myadd

Part 1 Native Advertising is defined as ‘A form of marketing communication used to encourage, persuade or manipulate an audience to take or continue to take some action’. Often used in print or as online articles, it is a method in which the advertiser attempts to gain attention by providing content in the context of.

Read More »

Is your website mobile friendly? Part 2.

Posted: December 3, 2014 By: Web Myadd

Part 2 Just one more reason why your website should be mobile optimised; Recently Google just released another feature to inform web browsers on the search page if a website was mobile friendly. An example of how this looks on mobile searches is below. Mobile Gets Traffic With one-quarter of global web searches conducted on.

Read More »

Data(base) Is King

Posted: October 13, 2014 By: Web Myadd

Utilise your customer’s buying frequency by compiling an email data base, giving you the potential to increase the value of your business by tens of thousands of dollars, if not more. To commence your online database, take these 2 simple steps: Acquire your customer’s First name E-mail address Use this information to create your email.

Read More »

Is your website mobile friendly? Part 1.

Posted: September 5, 2014 By: Web Myadd

Part 1 A recent survey undertaken by Google found that users are five times more likely to abandon the website if the task they are trying to complete isn’t optimized for mobile use and that’s because mobile browsers are different. They have different objectives and tasks to desktop users, as they generally want brief and.

Read More »

7 Fundamentals to a good website

Posted: July 3, 2014 By: Web Myadd

1. Make a good first impression, within 5 – 10 seconds of arriving on the site. Ask yourself does this company look professional? If this is how they display their public image how are they going to look after me? 2. Ensure the site is easy to navigate and you’re able to find what you.

Read More »

Traditional media VS digital or online media

Posted: June 16, 2014 By: Web Myadd

Has the internet displaced other media and communications? In many cases yes! It has been well documented that there has been a downward trend for several years in readership and circulation of newspapers and magazines, especially with the introduction of smart phones and tablets. Television and radio audience have remained strong, as they are able.

Read More »

SEO – what does it mean?

Posted: March 25, 2014 By: Web Myadd

The digital advertising world is a world filled with acronyms, from SEO, SEM, SEA, SERP, PPC and plenty more. Now we can hear you’re probably thinking WTF? (wait there’s further?), so what do they all mean and how are important are they for your business when trying to expand your digital reach? In this article.

Read More »

Social Media changes and where to now?

Posted: March 3, 2014 By: Web Myadd

It has been well documented that Facebook recently updated their News Feed algorithm, aiming to focus on higher quality content and display regular status updates to those who choose to interact with a friend or business page and not just those listed as friends or fans. These changes have seen businesses report a huge decrease.

Read More »

Google Hummingbird and Content Trends

Posted: January 15, 2014 By: Web Myadd

Gone are the days when you could bluff a search engine into getting you hits for your page. In August 2013 Google launched an updated SEO algorithm in a move towards a more semantic search thereby trying to answer your questions, giving users more relevant search results. This means Google continues to get smarter and.

Read More »

Utilising Facebook for Australian businesses

Posted: July 24, 2013 By: Web Myadd

You may not be surprised to hear that social media has become the number one activity on the web and that more Australian businesses are flocking to the world’s leading social media site, Facebook, to build their brand. After going live in 2004, Facebook in Australia has reached more than 12.2 million active users or.

Read More »