Blog

Mobile design and functionality now top priority when building websites

Posted: November 2, 2015 By: Web Myadd

As 2016 fast approaches, mobile and tablet online browsing continues to dominate consumer trends. Earlier this year Google officially announced in ten countries including Australia that more searches are performed on mobile and tablet devices than on desktops. As a result and to ensure we provide the maximum exposure and optimal user experience for our.

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Apple targets Google by blocking ads on mobile devices

Posted: September 28, 2015 By: Web Myadd

In what could keep global media execs awake at night, Apple recently released its new IOS 9 operating system that allows content blockers to be installed on Apple mobile devices, blocking ads and website tracking software. As an indication on how far reaching and severe this could be, according to Roy Morgan Research, approx. 1.6.

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What is Native Advertising? Part 1

Posted: May 20, 2015 By: Web Myadd

Part 1 Native Advertising is defined as ‘A form of marketing communication used to encourage, persuade or manipulate an audience to take or continue to take some action’. Often used in print or as online articles, it is a method in which the advertiser attempts to gain attention by providing content in the context of.

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Is your website mobile friendly? Part 2.

Posted: December 3, 2014 By: Web Myadd

Part 2 Just one more reason why your website should be mobile optimised; Recently Google just released another feature to inform web browsers on the search page if a website was mobile friendly. An example of how this looks on mobile searches is below. Mobile Gets Traffic With one-quarter of global web searches conducted on.

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Data(base) Is King

Posted: October 13, 2014 By: Web Myadd

Utilise your customer’s buying frequency by compiling an email data base, giving you the potential to increase the value of your business by tens of thousands of dollars, if not more. To commence your online database, take these 2 simple steps: Acquire your customer’s First name E-mail address Use this information to create your email.

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Is your website mobile friendly? Part 1.

Posted: September 5, 2014 By: Web Myadd

Part 1 A recent survey undertaken by Google found that users are five times more likely to abandon the website if the task they are trying to complete isn’t optimized for mobile use and that’s because mobile browsers are different. They have different objectives and tasks to desktop users, as they generally want brief and.

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7 Fundamentals to a good website

Posted: July 3, 2014 By: Web Myadd

1. Make a good first impression, within 5 – 10 seconds of arriving on the site. Ask yourself does this company look professional? If this is how they display their public image how are they going to look after me? 2. Ensure the site is easy to navigate and you’re able to find what you.

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Traditional media VS digital or online media

Posted: June 16, 2014 By: Web Myadd

Has the internet displaced other media and communications? In many cases yes! It has been well documented that there has been a downward trend for several years in readership and circulation of newspapers and magazines, especially with the introduction of smart phones and tablets. Television and radio audience have remained strong, as they are able.

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SEO – what does it mean?

Posted: March 25, 2014 By: Web Myadd

The digital advertising world is a world filled with acronyms, from SEO, SEM, SEA, SERP, PPC and plenty more. Now we can hear you’re probably thinking WTF? (wait there’s further?), so what do they all mean and how are important are they for your business when trying to expand your digital reach? In this article.

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Social Media changes and where to now?

Posted: March 3, 2014 By: Web Myadd

It has been well documented that Facebook recently updated their News Feed algorithm, aiming to focus on higher quality content and display regular status updates to those who choose to interact with a friend or business page and not just those listed as friends or fans. These changes have seen businesses report a huge decrease.

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Google Hummingbird and Content Trends

Posted: January 15, 2014 By: Web Myadd

Gone are the days when you could bluff a search engine into getting you hits for your page. In August 2013 Google launched an updated SEO algorithm in a move towards a more semantic search thereby trying to answer your questions, giving users more relevant search results. This means Google continues to get smarter and.

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Utilising Facebook for Australian businesses

Posted: July 24, 2013 By: Web Myadd

You may not be surprised to hear that social media has become the number one activity on the web and that more Australian businesses are flocking to the world’s leading social media site, Facebook, to build their brand. After going live in 2004, Facebook in Australia has reached more than 12.2 million active users or.

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The growth of Twitter in Australia

Posted: July 18, 2013 By: Web Myadd

As of June 2013, more than half of Australia’s population are active on the world’s favourite social network, Facebook. Facebook is now well and truly over the one-billion users mark, expanding from a basic means of communication to an interactive floor for businesses, consumers and brands since its formation in 2004. In comparison, Twitter is.

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Facebook launches verified accounts

Posted: July 17, 2013 By: Web Myadd

In mid-2012, it was widely reported that, of its 1 billion users, 83 million or 8.7% of Facebook profiles were fake accounts. By May of 2013, it was reported that this number had increased to over 100 million, equivalent to over 10% of all accounts. Ranging from spam accounts to hackers and false profiles, Facebook.

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Instagram launches video

Posted: July 16, 2013 By: Web Myadd

In mid-June, Instagram announced on their blog that they were launching a video feature on their exceedingly popular sharing platform. The feature went live later that day, allowing users to record and share videos of up to fifteen seconds, with newly added filters to continue to “share the world’s moments simply and beautifully”, as Instagram.

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