VR + AR
Want to know what’s next in the digital space? Welcome to Virtual Reality and Augmented Reality. Take your digital marketing to the next level with interactive tours, product display and increased consumer engagement.
From 360 tours, demo’s and even product placement within its environment, AR and VR is on the brink of revolutionising how business interacts with customers. With large players such as Facebook, YouTube, PlayStation, and Xbox, Sony, Google, LG, and Samsung investing millions, there is going to be traction.
Not convinced, Virtual reality walk throughs are already being used in the real estate and architectural industries to great effect, while recently Qantas ran a three-month trial of VR headsets in their first class lounges and cabins. Unsurprisingly, it was so successful they developed their own 3D film experience. The film allowed first class passengers to virtually experience the Great Barrier Reef, and was designed to promote a new flight service to Hamilton Island.
Myer in conjunction with eBay created it own Virtual Reality store to provide customers a unique shopping experience. Users were able to download an app on their phone and use a cardboard VR headset to start ‘virtualshopping’. Products were displayed based on the users’ selected areas of interest. By simply holding their gaze on products, shoppers were able to get adetailed 3D view and make a purchase.
We recently read, businesses are even conducting work in virtual environments. Lightweight, portable and wireless VR headsets will attract business users that want to run a business unlimited by geographical boundaries. Working could be as simple as putting on your headset and using an avatar to collaborate in an environment that closely mimics real life.
Want more proof check this out – Disney’s the Lion King theatre production gave viewers the chance to see the show from all angles. Watch ‘Circle of Life’ in 360° – simply click on the video and use your mouse to navigate a 360 tour of the stage.
In summary, whilst previous and current hardware options for cheap and effective VR applications have required using Google’s Cardboard Viewer, this is evolving with cheaper and better user experiences being continually developed and released. enabling customers to see how something looks before it’s completed, owned or purchased can be your Unique Selling Proposition. If you not sure how it works, or would like more information about about how VR and AR can benefit your business please contact us.