2016: The Year of Instagram
Following the global launch of Instagram ads in late-2015, Instagram is tipped to be the hot social media trend for 2016. Last year, the Facebook-owned social media platform announced that its Australian users are of the most active in the world – with 70% accessing their accounts daily. While Facebook remains the global dominator of.
Video pre-roll and how to use it best in 2016
For a while now, YouTube has been the second largest search engine in the world, so it makes sense that video advertising content is now an acceptable part of viewing this platform. However, it is important to remember the best video advertising is watched by web users and not perceived as disruptive. As a result,.