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    Facebook Advertising has come a long way for advertisers and businesses to use as part of their digital strategy. It is undoubtedly the biggest social media platform with 2.2 billion monthly active users and serves as a great platform to not only connect with people but also for companies to advertise their brand.

Instagram has evolved over the years since it first launched in October 2010 and has recently introduced a new feature in Australia by enabling their consumers to shop directly on the platform while scrolling in the newsfeed with a single tap. You can choose multiple photos you would like to feature, tag posts with up.

For starters; LinkedIn advertising is a rapidly growing platform with the potential to reach over 550 million active users worldwide who are business owners, working professionals, graduates or students looking for a career opportunity. The audience use the platform to connect with business contacts or friends, learn new skills by viewing latest trending articles or.

As a result of the new requirements taking effect today, May 25th 2018 by the EU and their General Data Protection Regulation (GDPR), we believe all clients should be aware of these changes and what it may potentially mean for their business, website and online marketing strategies. Whilst these new requirements do not take affect directly.

There are a stack of acronyms and abbreviations in the marketing and advertising industry, and with digital now playing such a key role the list seems to be forever growing. However, here is a new buzz term that has got the industry talking recently and that is; CRO – Conversion Rate Optimisation. For years optimisation.

Today more than ever we live in a society of credit and debt, where self gratification is second nature and we are no longer expected to have to wait for anything. From on demand streaming services of audio and video to ride sharing transport and lines of credit, we have become accustomed to getting what.

As today’s technology, online security and mechanism to send and receive email correspondence continues to evolve and become more intricate, it is important to recognise changes in how mail delivery is sent from websites. Further with the growth of Crypto currencies, the sophistication of spam bots has increased over the past 6 months adding to.

Secure browsing has been a focus for search engines for some time now, however as of the 24th October 2017 Google Chrome is about to step it up a level with the release of Chrome 62.   So what does this mean? For all websites that feature an online store or are part of our.

One of the questions that I am most frequently asked is, ‘Should I use hashtags?’ This comes up every time that I launch a new social media profile and every time I take over management of an existing profile. Once a categorising tool or a talking point for online forums, they have today become a.

I am often asked how to grow a Facebook page’s reach, engagement and overall number of followers – but then I find that the advice that is widely available is not widely (forgive the pun) followed. Businesses often get into the habit of promoting what they want to sell, which is all well and good.

Google Ads (previously known as Google Adwords) is one of the most powerful marketing methods available for businesses to reach out to potential customers who are actively searching for a specific product or service. The google quality score is one of the key factors to consider when it comes to optimising Google Ads because it.

In the digital age we live in, having a website for your business is vital. However, equally as important is keeping your website content up-to-date. Fresh content is beneficial to your business for many reasons. Here we take a look at why keeping your website content current is important and how it will help your.

Instagram is a powerful social media tool. The fastest growing social network in Australia, the image sharing platform has seen a re-positioning in the social networking market in the past couple of years, beginning with the launch of Instagram ads in late-2015 and the roll-out of Instagram For Business throughout early to mid-2016. With the.

Leading into the new year, we have done a little research into the upcoming trends among the web design community. A great article, by John Moore Williams of Webflow, highlighted a number of these trends that we too aim to consider when developing new concepts for our clients. Let’s take a look at some of.