Third Party Cookies Are Going Stale, What Comes next?

Posted: August 25, 2021 By: Admin

For as long as things have been sold, the advertising industry has existed to help sell them. While the industry has changed over the past few thousand years, the latest game-changer is always on the horizon. So what new game-changer has been looming? Announced in the ever-distant month of March 2020, Google unveiled their ‘Privacy.

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Instagram – no longer just a ‘photo sharing’ app

Posted: June 30, 2021 By: Admin

Since launching October 2010, Instagram has seen itself change and adapt to its users and competitors in the field of photo sharing and social media in general. Starting from its humble beginnings as a way for friends to share their adventures through pictures, Instagram has gone from a photo publishing service to keeping up with.

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Australian News Media Bargaining Code

Posted: March 2, 2021 By: Admin

Can’t see any news on Facebook? Long story short, the Australian Government in early 2020 reached out to the ACCC (Australian Competition & Consumer Commission) in a bid to create more power for news & media outlets against digital platforms. Specifically targeting Facebook and Google, a draft of the code was made available for public.

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What does Apples iOS 14 changes mean for advertisers?

Posted: February 10, 2021 By: Admin

What changes have recently occurred and what does this mean for businesses? Apple recently released and introduced a number of privacy metrics and policies for consumers of their products. This includes transparency of what information, data and personal details apps collect from your phone when you download the app from the Apple App Store.  As.

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Google Data Sweep

Posted: January 11, 2021 By: Admin

You may have recently heard the term “Google Data Sweep’, as it has certainly become more prominent and in the news of late, in this article we will briefly explain what and why Google’s Data Sweep is so topical. Google Data Sweep, is in brief; Google’s vast ability to collect immense amounts of consumer data.

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We Can’t Ignore The Facts #COVID19

Posted: August 26, 2020 By: Leah N

The Facts There have been over 24,000 confirmed cases in Australia and sadly 472 people have died. The outbreak in Victoria has meant that there are now around 5,000 active cases in Australia. Daily infection rates have remained low in all states and territories, other than Victoria. At the national level testing remains high, with.

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Media dispersion vs media concentration

Posted: January 14, 2020 By: Admin

As a result of the forever changed landscape, reaching audiences has become more difficult and costly than ever before. With so much choice between free to air TV, subscription, catch up, on demand and digital mediums, multiple channels and that is before we introduce other mediums and platforms – making the correct decision and budgeting.

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Programmatic and Retargeting

Posted: December 10, 2019 By: Admin

How does programmatic buying work? Programmatic advertising is effectively data driven and automated ad serving content delivered to a browser based on a persons search term. The resulting ad displays, depending on content of key words, bidding and ad relevancy across the network. Two examples of these are the Google Display Network (GDN) and the.

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What makes a great website? Part 2 Content and Contact Page

Posted: October 8, 2019 By: Admin

In our second article of What makes a great website, we focus on the content and contact pages. Again we have create the below wireframes to assist and help you visualise the layout of these key elements Website content page essentials Again the logo and phone number should be in the header and visible on.

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What makes a great website? Part 1 Home Page

Posted: September 10, 2019 By: Admin

In this article we look at the fundamentals of what makes a great website; from design to functionality, user experience (UX) and conversion, so that you optimise and provide the best possible chance for your website to be found by search engines and convert visitors into enquiries. To assist we have created the below wireframe,.

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Benefits of using Pinterest for business.

Posted: August 13, 2019 By: Admin

Pinterest has fast become one of the most used social platforms in the world for its easy to use nature and quick saving and sharing abilities. Being able to harness all your inspiration and ideas into digital bulletin boards for all sorts of topics and ideas, from cooking to fashion and every DIY in between..

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The Latest Instagram Update: Removing Likes

Posted: July 19, 2019 By: Leah N

Instagram is currently testing a new feature where users will no longer see the total number of likes or views on a post. The trial update started rolling out across Australia in July 2019 and will extend to Japan, New Zealand, Italy and Brazil. The purpose of the new feature is to reduce pressure on.

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Google Reviews and why they are crucial

Posted: July 9, 2019 By: Admin

In 2019 the terms ‘Google it’ or ‘Youtube it’ are more apparent than ever! Some may even remember a time and ask; what did we do before we could Google it? The point is this approach has led to Google, and to a lesser extent, other search engines acting as the first point of contact.

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3 New Changes On Facebook To Look Out For

Posted: May 28, 2019 By: Leah N

The ever-evolving world of technology and algorithms are constantly changing; Facebook is no different. As you may already know, Facebook is the number one social media networking site with over 2.38 billion monthly active users as of March 2019 (Noyes D, 2019). Facebook’s recent push for genuine interaction and emphasis on personal relationships has led.

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Myadd Partners with One Local Review Edge Software

Posted: May 2, 2019 By: Admin

Myadd is pleased to announce it has recently partnered with Canadian based One Local’s Review Edge Product! So what does this mean? Well to start, search engines and social media now act as the first point of contact for many consumers when researching or making a decision on who they contact for their next product.

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