Blog

Is TikTok Right For My Business?

Posted: June 23, 2022 By: Admin

Tik Tok. Two words that have taken the social media world by storm since its rise in 2020 (thanks lockdown). Maybe you have heard of Tik Tok or possibly already an avid user of the entertaining app, either way there is no doubt this platform has gained insane popularity over these few years. It has.

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.au Domains are now available!

Posted: March 29, 2022 By: Admin

You may have heard that .au domains are being made available, but what does this mean? Let’s take a bit of time to answer a few questions you might have. What is a .au domain? All this talk is actually about your domain suffix. When registering a domain, it usually ends with a .com or.

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Google Final URLs

Posted: February 22, 2022 By: Admin

There is no doubting the benefit of Google Ads for your business. Google Ads puts your business at the top of the pecking order when users search for terms related to your business. You do not need to rely on organic reach, you can pay Google to put your business above your competitors. Seems too.

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Instagram is getting a face-lift, but is it for the best?

Posted: January 21, 2022 By: Admin

Tech giants are no stranger to making changes to their apps to keep up with the rapidly growing world of social media, with Instagram the latest platform to introduce a significant change for 2022. Instagram has become a multi-billion-dollar industry, arguably leading the world of social media platforms, with many businesses and individuals crediting their.

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Third Party Cookies Are Going Stale, What Comes next?

Posted: August 25, 2021 By: Admin

For as long as things have been sold, the advertising industry has existed to help sell them. While the industry has changed over the past few thousand years, the latest game-changer is always on the horizon. So what new game-changer has been looming? Announced in the ever-distant month of March 2020, Google unveiled their ‘Privacy.

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Instagram – no longer just a ‘photo sharing’ app

Posted: June 30, 2021 By: Admin

Since launching October 2010, Instagram has seen itself change and adapt to its users and competitors in the field of photo sharing and social media in general. Starting from its humble beginnings as a way for friends to share their adventures through pictures, Instagram has gone from a photo publishing service to keeping up with.

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Australian News Media Bargaining Code

Posted: March 2, 2021 By: Admin

Can’t see any news on Facebook? Long story short, the Australian Government in early 2020 reached out to the ACCC (Australian Competition & Consumer Commission) in a bid to create more power for news & media outlets against digital platforms. Specifically targeting Facebook and Google, a draft of the code was made available for public.

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What does Apples iOS 14 changes mean for advertisers?

Posted: February 10, 2021 By: Admin

What changes have recently occurred and what does this mean for businesses? Apple recently released and introduced a number of privacy metrics and policies for consumers of their products. This includes transparency of what information, data and personal details apps collect from your phone when you download the app from the Apple App Store.  As.

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Google Data Sweep

Posted: January 11, 2021 By: Admin

You may have recently heard the term “Google Data Sweep’, as it has certainly become more prominent and in the news of late, in this article we will briefly explain what and why Google’s Data Sweep is so topical. Google Data Sweep, is in brief; Google’s vast ability to collect immense amounts of consumer data.

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We Can’t Ignore The Facts #COVID19

Posted: August 26, 2020 By: Leah N

The Facts There have been over 24,000 confirmed cases in Australia and sadly 472 people have died. The outbreak in Victoria has meant that there are now around 5,000 active cases in Australia. Daily infection rates have remained low in all states and territories, other than Victoria. At the national level testing remains high, with.

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Media dispersion vs media concentration

Posted: January 14, 2020 By: Admin

As a result of the forever changed landscape, reaching audiences has become more difficult and costly than ever before. With so much choice between free to air TV, subscription, catch up, on demand and digital mediums, multiple channels and that is before we introduce other mediums and platforms – making the correct decision and budgeting.

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Programmatic and Retargeting

Posted: December 10, 2019 By: Admin

How does programmatic buying work? Programmatic advertising is effectively data driven and automated ad serving content delivered to a browser based on a persons search term. The resulting ad displays, depending on content of key words, bidding and ad relevancy across the network. Two examples of these are the Google Display Network (GDN) and the.

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What makes a great website? Part 2 Content and Contact Page

Posted: October 8, 2019 By: Admin

In our second article of What makes a great website, we focus on the content and contact pages. Again we have create the below wireframes to assist and help you visualise the layout of these key elements Website content page essentials Again the logo and phone number should be in the header and visible on.

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What makes a great website? Part 1 Home Page

Posted: September 10, 2019 By: Admin

In this article we look at the fundamentals of what makes a great website; from design to functionality, user experience (UX) and conversion, so that you optimise and provide the best possible chance for your website to be found by search engines and convert visitors into enquiries. To assist we have created the below wireframe,.

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Benefits of using Pinterest for business.

Posted: August 13, 2019 By: Admin

Pinterest has fast become one of the most used social platforms in the world for its easy to use nature and quick saving and sharing abilities. Being able to harness all your inspiration and ideas into digital bulletin boards for all sorts of topics and ideas, from cooking to fashion and every DIY in between..

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