There are a stack of acronyms and abbreviations in the marketing and advertising industry, and with digital now playing such a key role the list seems to be forever growing. However, here is a new buzz term that has got the industry talking recently and that is; CRO – Conversion Rate Optimisation. For years optimisation.
Today more than ever we live in a society of credit and debt, where self gratification is second nature and we are no longer expected to have to wait for anything. From on demand streaming services of audio and video to ride sharing transport and lines of credit, we have become accustomed to getting what.
As today’s technology, online security and mechanism to send and receive email correspondence continues to evolve and become more intricate, it is important to recognise changes in how mail delivery is sent from websites. Further with the growth of Crypto currencies, the sophistication of spam bots has increased over the past 6 months adding to.
Secure browsing has been a focus for search engines for some time now, however as of the 24th October 2017 Google Chrome is about to step it up a level with the release of Chrome 62. So what does this mean? For all websites that feature an online store or are part of our.
One of the questions that I am most frequently asked is, ‘Should I use hashtags?’ This comes up every time that I launch a new social media profile and every time I take over management of an existing profile. Once a categorising tool or a talking point for online forums, they have today become a.
I am often asked how to grow a Facebook page’s reach, engagement and overall number of followers – but then I find that the advice that is widely available is not widely (forgive the pun) followed. Businesses often get into the habit of promoting what they want to sell, which is all well and good.
In the digital age we live in, having a website for your business is vital. However, equally as important is keeping your website content up-to-date. Fresh content is beneficial to your business for many reasons. Here we take a look at why keeping your website content current is important and how it will help your.
Instagram is a powerful social media tool. The fastest growing social network in Australia, the image sharing platform has seen a re-positioning in the social networking market in the past couple of years, beginning with the launch of Instagram ads in late-2015 and the roll-out of Instagram For Business throughout early to mid-2016. With the.
Leading into the new year, we have done a little research into the upcoming trends among the web design community. A great article, by John Moore Williams of Webflow, highlighted a number of these trends that we too aim to consider when developing new concepts for our clients. Let’s take a look at some of.
YouTube enabled 360° videos in March of 2015. In a direct, albeit delayed, response, Facebook began rolling out its own version of the Virtual Realty (VR) technology in June of 2016. With social networking the number one activity on the internet, this means big business – not just for YouTube and Facebook, but for businesses.
1. People like text more than images Contrary to what you might think, the first thing users look at on a web page isn’t the images. Most casual visitors will be coming to your site looking for information, so they’ll scan the words before they look at photos. 2. Initial eye movement focuses on the.
In 2012, Facebook changed the entire landscape of social media by switching from a chronological News Feed, whereby the newest content is shown first, to an algorithm-based News Feed. It was the first of its kind to decide that it knew what you wanted to see most. LinkedIn would soon follow suit. Ditto Pinterest and.
Once again it is that time of the year where the decision to invest in Yellow Pages for another years needs to be made. Before exploring the rational to assist you with your decision to continue with the Yellow Pages or not, ask yourself these questions; When was the last time you used a Yellow.
Two years ago, the idea of not publishing a business’ Facebook page posts to their timeline would go against everything a social media strategist would stand for… How times have changed in just a couple of years! Facebook’s Ads Manager and Power Editor recently introduced a new method of advertising for Facebook and Instagram, unofficially.
Shopify has been one of our eCommerce recommendations for a while now, we love the simple easy to use interface which our clients also find extremely easy to use and love even more. Being a SaaS (Software as a Service) Shopify is continually bringing out new and revised features. Recently they have begun working with.