One of the questions that I am most frequently asked is, ‘Should I use hashtags?’ This comes up every time that I launch a new social media profile and every time I take over management of an existing profile. Once a categorising tool or a talking point for online forums, they have today become a.
I am often asked how to grow a Facebook page’s reach, engagement and overall number of followers – but then I find that the advice that is widely available is not widely (forgive the pun) followed. Businesses often get into the habit of promoting what they want to sell, which is all well and good.
Google Ads (previously known as Google Adwords) is one of the most powerful marketing methods available for businesses to reach out to potential customers who are actively searching for a specific product or service. The google quality score is one of the key factors to consider when it comes to optimising Google Ads because it.
In the digital age we live in, having a website for your business is vital. However, equally as important is keeping your website content up-to-date. Fresh content is beneficial to your business for many reasons. Here we take a look at why keeping your website content current is important and how it will help your.
Instagram is a powerful social media tool. The fastest growing social network in Australia, the image sharing platform has seen a re-positioning in the social networking market in the past couple of years, beginning with the launch of Instagram ads in late-2015 and the roll-out of Instagram For Business throughout early to mid-2016. With the.
Leading into the new year, we have done a little research into the upcoming trends among the web design community. A great article, by John Moore Williams of Webflow, highlighted a number of these trends that we too aim to consider when developing new concepts for our clients. Let’s take a look at some of.
YouTube enabled 360° videos in March of 2015. In a direct, albeit delayed, response, Facebook began rolling out its own version of the Virtual Realty (VR) technology in June of 2016. With social networking the number one activity on the internet, this means big business – not just for YouTube and Facebook, but for businesses.
1. People like text more than images Contrary to what you might think, the first thing users look at on a web page isn’t the images. Most casual visitors will be coming to your site looking for information, so they’ll scan the words before they look at photos. 2. Initial eye movement focuses on the.
In 2012, Facebook changed the entire landscape of social media by switching from a chronological News Feed, whereby the newest content is shown first, to an algorithm-based News Feed. It was the first of its kind to decide that it knew what you wanted to see most. LinkedIn would soon follow suit. Ditto Pinterest and.
Once again it is that time of the year where the decision to invest in Yellow Pages for another years needs to be made. Before exploring the rational to assist you with your decision to continue with the Yellow Pages or not, ask yourself these questions; When was the last time you used a Yellow.
Two years ago, the idea of not publishing a business’ Facebook page posts to their timeline would go against everything a social media strategist would stand for… How times have changed in just a couple of years! Facebook’s Ads Manager and Power Editor recently introduced a new method of advertising for Facebook and Instagram, unofficially.
Shopify has been one of our eCommerce recommendations for a while now, we love the simple easy to use interface which our clients also find extremely easy to use and love even more. Being a SaaS (Software as a Service) Shopify is continually bringing out new and revised features. Recently they have begun working with.
Following the global launch of Instagram ads in late-2015, Instagram is tipped to be the hot social media trend for 2016. Last year, the Facebook-owned social media platform announced that its Australian users are of the most active in the world – with 70% accessing their accounts daily. While Facebook remains the global dominator of.
For a while now, YouTube has been the second largest search engine in the world, so it makes sense that video advertising content is now an acceptable part of viewing this platform. However, it is important to remember the best video advertising is watched by web users and not perceived as disruptive. As a result,.
If you don’t already have a mobile website what are you waiting for?! Google has long been a proponent of mobile searches, gradually helping the technology along by offering a distinct layout for mobile searches. Mobile users would see mobile-friendly sites listed in higher positions than non-mobile-friendly sites, and would have better overall online experiences.