Blog

5 Web Design Trends for 2017

Posted: December 15, 2016 By: Web Myadd

Leading into the new year, we have done a little research into the upcoming trends among the web design community. A great article, by John Moore Williams of Webflow, highlighted a number of these trends that we too aim to consider when developing new concepts for our clients. Let’s take a look at some of.

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Virtual Reality and Social Media.

Posted: August 5, 2016 By: Web Myadd

YouTube enabled 360° videos in March of 2015. In a direct, albeit delayed, response, Facebook began rolling out its own version of the Virtual Realty (VR) technology in June of 2016. With social networking the number one activity on the internet, this means big business – not just for YouTube and Facebook, but for businesses.

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Good website design should consider…

Posted: July 20, 2016 By: Web Myadd

1. People like text more than images Contrary to what you might think, the first thing users look at on a web page isn’t the images. Most casual visitors will be coming to your site looking for information, so they’ll scan the words before they look at photos. 2. Initial eye movement focuses on the.

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Why the quality of your social media content is important.

Posted: July 15, 2016 By: Web Myadd

In 2012, Facebook changed the entire landscape of social media by switching from a chronological News Feed, whereby the newest content is shown first, to an algorithm-based News Feed. It was the first of its kind to decide that it knew what you wanted to see most. LinkedIn would soon follow suit. Ditto Pinterest and.

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To Yellow Pages or not to Yellow Pages?

Posted: May 6, 2016 By: Web Myadd

Once again it is that time of the year where the decision to invest in Yellow Pages for another years needs to be made. Before exploring the rational to assist you with your decision to continue with the Yellow Pages or not, ask yourself these questions; When was the last time you used a Yellow.

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Why you should stop publishing your Facebook posts

Posted: February 10, 2016 By: Web Myadd

Two years ago, the idea of not publishing a business’ Facebook page posts to their timeline would go against everything a social media strategist would stand for… How times have changed in just a couple of years! Facebook’s Ads Manager and Power Editor recently introduced a new method of advertising for Facebook and Instagram, unofficially.

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Shopify eCommerce and Facebook

Posted: February 3, 2016 By: Web Myadd

Shopify has been one of our eCommerce recommendations for a while now, we love the simple easy to use interface which our clients also find extremely easy to use and love even more. Being a SaaS (Software as a Service) Shopify is continually bringing out new and revised features. Recently they have begun working with.

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2016: The Year of Instagram

Posted: January 15, 2016 By: Web Myadd

Following the global launch of Instagram ads in late-2015, Instagram is tipped to be the hot social media trend for 2016. Last year, the Facebook-owned social media platform announced that its Australian users are of the most active in the world – with 70% accessing their accounts daily. While Facebook remains the global dominator of.

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Video pre-roll and how to use it best in 2016

Posted: January 12, 2016 By: Web Myadd

For a while now, YouTube has been the second largest search engine in the world, so it makes sense that video advertising content is now an acceptable part of viewing this platform. However, it is important to remember the best video advertising is watched by web users and not perceived as disruptive. As a result,.

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Google’s Mobilegeddon

Posted: December 4, 2015 By: Web Myadd

If you don’t already have a mobile website what are you waiting for?! Google has long been a proponent of mobile searches, gradually helping the technology along by offering a distinct layout for mobile searches. Mobile users would see mobile-friendly sites listed in higher positions than non-mobile-friendly sites, and would have better overall online experiences.

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Mobile design and functionality now top priority when building websites

Posted: November 2, 2015 By: Web Myadd

As 2016 fast approaches, mobile and tablet online browsing continues to dominate consumer trends. Earlier this year Google officially announced in ten countries including Australia that more searches are performed on mobile and tablet devices than on desktops. As a result and to ensure we provide the maximum exposure and optimal user experience for our.

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Apple targets Google by blocking ads on mobile devices

Posted: September 28, 2015 By: Web Myadd

In what could keep global media execs awake at night, Apple recently released its new IOS 9 operating system that allows content blockers to be installed on Apple mobile devices, blocking ads and website tracking software. As an indication on how far reaching and severe this could be, according to Roy Morgan Research, approx. 1.6.

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What is Native Advertising? Part 1

Posted: May 20, 2015 By: Web Myadd

Part 1 Native Advertising is defined as ‘A form of marketing communication used to encourage, persuade or manipulate an audience to take or continue to take some action’. Often used in print or as online articles, it is a method in which the advertiser attempts to gain attention by providing content in the context of.

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Is your website mobile friendly? Part 2.

Posted: December 3, 2014 By: Web Myadd

Part 2 Just one more reason why your website should be mobile optimised; Recently Google just released another feature to inform web browsers on the search page if a website was mobile friendly. An example of how this looks on mobile searches is below. Mobile Gets Traffic With one-quarter of global web searches conducted on.

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Data(base) Is King

Posted: October 13, 2014 By: Web Myadd

Utilise your customer’s buying frequency by compiling an email data base, giving you the potential to increase the value of your business by tens of thousands of dollars, if not more. To commence your online database, take these 2 simple steps: Acquire your customer’s First name E-mail address Use this information to create your email.

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