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1. People like text more than images Contrary to what you might think, the first thing users look at on a web page isn’t the images. Most casual visitors will be coming to your site looking for information, so they’ll scan the words before they look at photos. 2. Initial eye movement focuses on the.

In 2012, Facebook changed the entire landscape of social media by switching from a chronological News Feed, whereby the newest content is shown first, to an algorithm-based News Feed. It was the first of its kind to decide that it knew what you wanted to see most. LinkedIn would soon follow suit. Ditto Pinterest and.

Once again it is that time of the year where the decision to invest in Yellow Pages for another years needs to be made. Before exploring the rational to assist you with your decision to continue with the Yellow Pages or not, ask yourself these questions; When was the last time you used a Yellow.

Two years ago, the idea of not publishing a business’ Facebook page posts to their timeline would go against everything a social media strategist would stand for… How times have changed in just a couple of years! Facebook’s Ads Manager and Power Editor recently introduced a new method of advertising for Facebook and Instagram, unofficially.

Shopify has been one of our eCommerce recommendations for a while now, we love the simple easy to use interface which our clients also find extremely easy to use and love even more. Being a SaaS (Software as a Service) Shopify is continually bringing out new and revised features. Recently they have begun working with.

Following the global launch of Instagram ads in late-2015, Instagram is tipped to be the hot social media trend for 2016. Last year, the Facebook-owned social media platform announced that its Australian users are of the most active in the world – with 70% accessing their accounts daily. While Facebook remains the global dominator of.

For a while now, YouTube has been the second largest search engine in the world, so it makes sense that video advertising content is now an acceptable part of viewing this platform. However, it is important to remember the best video advertising is watched by web users and not perceived as disruptive. As a result,.

If you don’t already have a mobile website what are you waiting for?! Google has long been a proponent of mobile searches, gradually helping the technology along by offering a distinct layout for mobile searches. Mobile users would see mobile-friendly sites listed in higher positions than non-mobile-friendly sites, and would have better overall online experiences.

As 2016 fast approaches, mobile and tablet online browsing continues to dominate consumer trends. Earlier this year Google officially announced in ten countries including Australia that more searches are performed on mobile and tablet devices than on desktops. As a result and to ensure we provide the maximum exposure and optimal user experience for our.

In what could keep global media execs awake at night, Apple recently released its new IOS 9 operating system that allows content blockers to be installed on Apple mobile devices, blocking ads and website tracking software. As an indication on how far reaching and severe this could be, according to Roy Morgan Research, approx. 1.6.

Part 1 Native Advertising is defined as ‘A form of marketing communication used to encourage, persuade or manipulate an audience to take or continue to take some action’. Often used in print or as online articles, it is a method in which the advertiser attempts to gain attention by providing content in the context of.

Part 2 Just one more reason why your website should be mobile optimised; Recently Google just released another feature to inform web browsers on the search page if a website was mobile friendly. An example of how this looks on mobile searches is below. Mobile Gets Traffic With one-quarter of global web searches conducted on.

Utilise your customer’s buying frequency by compiling an email data base, giving you the potential to increase the value of your business by tens of thousands of dollars, if not more. To commence your online database, take these 2 simple steps: Acquire your customer’s First name E-mail address Use this information to create your email.

Part 1 A recent survey undertaken by Google found that users are five times more likely to abandon the website if the task they are trying to complete isn’t optimized for mobile use and that’s because mobile browsers are different. They have different objectives and tasks to desktop users, as they generally want brief and.

1. Make a good first impression, within 5 – 10 seconds of arriving on the site. Ask yourself does this company look professional? If this is how they display their public image how are they going to look after me? 2. Ensure the site is easy to navigate and you’re able to find what you.