As of June 2013, more than half of Australia’s population are active on the world’s favourite social network, Facebook. Facebook is now well and truly over the one-billion users mark, expanding from a basic means of communication to an interactive floor for businesses, consumers and brands since its formation in 2004. In comparison, Twitter is.
In mid-2012, it was widely reported that, of its 1 billion users, 83 million or 8.7% of Facebook profiles were fake accounts. By May of 2013, it was reported that this number had increased to over 100 million, equivalent to over 10% of all accounts. Ranging from spam accounts to hackers and false profiles, Facebook.
In mid-June, Instagram announced on their blog that they were launching a video feature on their exceedingly popular sharing platform. The feature went live later that day, allowing users to record and share videos of up to fifteen seconds, with newly added filters to continue to “share the world’s moments simply and beautifully”, as Instagram.