So what are Beacons and how do they work? Beacons are small bluetooth devices that automatically send push notifications to a user’s smartphone or tablet once they are within a designated proximity radius of your business. These notifications can promote special offers and sales to entice shoppers to enter your business. Once inside your store, beacons can then be used to send customers personalised offers or helpful shopping or location hints.
Myadd Digital has recently developed and launched our new beacon community-based app, titled Beaconnected, but this is just the beginning. With the ability to hot spot track consumers, personalise and target offers to individual customers, order checkout and pay via a smart phone, beacon technology creates unparalleled opportunities for businesses, organisations, events and government organisations to deliver relevant information to customers and the public like never before. Check out http://beaconnected.com.au/ for more information or contact us today for a free demonstration.