Instagram preferring saves over likes? What you need to know
Instagram has been a popular app for sharing pictures and videos since 2010, and it’s now a must-have tool for businesses, influencers, and individuals who want to showcase their creativity and reach a wide audience. But lately, Instagram has been making some big changes that have affected how users interact with each other and consume content. One of the biggest changes is the shift of focus from likes to saved posts as the preferred way of measuring engagement.
Likes have been a staple of Instagram since the beginning, and for a long time, they were the go-to way of seeing if a post was popular. But Instagram has realised that likes aren’t always an accurate reflection of a post’s impact. A like is just a quick reaction, but it might not show the long-term value of a post. On the other hand, saved posts are a more thoughtful and deliberate way of engaging with content. When you save a post, you’re saying that you find the content valuable and want to keep it for later.
Saved posts are also a more meaningful way to engage with content. They can give businesses and influencers valuable information on which types of content are resonating with their audience, what topics they’re most interested in, and which posts are generating the most engagement. This information can help with future content strategies, giving businesses and influencers a better understanding of their audience and creating content that they’ll love.
Instagram is also pushing saved posts as a way to help with discoverability. With so much content being shared, it can be hard to find what’s relevant to you. By encouraging users to save posts, Instagram is creating a more personal experience and helping users discover new and interesting content. Plus, saved posts can help build a user’s brand and increase their visibility on the platform.
In conclusion, the shift from likes to saved posts is a big change in how Instagram measures engagement, and it has far-reaching implications. While likes are still important, saved posts are becoming increasingly important. By encouraging users to save posts, Instagram is making the experience more meaningful and personal, helping users discover new content, and giving content creators valuable insights.
It’s time to start focusing on saved posts and start building connections with your audience. Let us help you make the most of Instagram!