Hashtags: If, where and how you should be using them
One of the questions that I am most frequently asked is, ‘Should I use hashtags?’ This comes up every time that I launch a new social media profile and every time I take over management of an existing profile. Once a categorising tool or a talking point for online forums, they have today become a.
Common mistakes on the ever-changing Facebook algorithm
I am often asked how to grow a Facebook page’s reach, engagement and overall number of followers – but then I find that the advice that is widely available is not widely (forgive the pun) followed. Businesses often get into the habit of promoting what they want to sell, which is all well and good.