What exactly is voice-to-text SEO?

So we have all heard of SEO (Search Engine Optimization) before, but have you heard of voice-to-text SEO? It’s a newer concept, but it’s something that you should definitely be aware of if you’re running a website or are involved in digital marketing.

So, what is it? Voice-to-text SEO is all about optimising your website for voice search. As you may know, more and more people are using virtual assistants like Siri, Alexa, and Google Assistant to search the web. This means that instead of typing out their search, they’re speaking it. And if your website isn’t optimised for voice search, it may not be showing up in the results.

One of the biggest differences between typing and speaking is the way we phrase our questions. When we type, we tend to use shorter and more specific keywords, but when we speak, we use more natural language, just like we would in a conversation. So, if you want your website to show up in voice search results, you need to make sure that the content on your site is written in a way that reflects how people speak. For example, if you’re a pizza place, instead of just having “pizza” as a keyword, include phrases like “best pizza near me” or “pizza delivery options” on your website. This will make it more likely that your website will show up in the results when someone is searching for those specific things using a virtual assistant.

Another thing to consider is the fact that voice search results tend to focus on local results. So, if you’re a local business, make sure that your website is optimised for local SEO. This means including your address, phone number, and hours of operation on your website, and making sure that your business is listed on directories like Google Business Profile, formerly Google My Business.

In addition, the use of structured data is also important in voice-to-text SEO. Structured data is a way of formatting your website’s content so that search engines can understand it better. This can include things like product reviews, event information, and even recipes. By using structured data, you’re making it easier for search engines to understand what your website is about, and as a result, it will be more likely to show up in voice search results.

Another thing that can help with voice-to-text SEO is having a mobile-friendly website. With more and more people using voice search on their mobile devices, it’s important to make sure that your website is optimised for mobile. This means that it should load quickly, be easy to navigate, and have a design that works well on smaller screens.

Finally, something that can help you with voice-to-text SEO is focusing on the quality of your content. Make sure that the content on your website is well-written, informative, and helpful. This will not only make it more likely that your website will show up in voice search results, but it will also provide value to the people who land on your site.

In conclusion, voice-to-text SEO is a newer concept, but it’s something that’s definitely worth considering if you’re running a website or are involved in digital marketing. By optimising your website for voice search, you’ll be making it more likely that your website will show up in the results when people are using virtual assistants to search the web. This can include using more natural language, focusing on local results, using structured data, having a mobile-friendly website, and focusing on the quality of your content. Keep these things in mind and you’ll be well on your way to mastering voice-to-text SEO.