Blog

Australian News Media Bargaining Code

Posted: March 2, 2021 By: Admin

Can’t see any news on Facebook? Long story short, the Australian Government in early 2020 reached out to the ACCC (Australian Competition & Consumer Commission) in a bid to create more power for news & media outlets against digital platforms. Specifically targeting Facebook and Google, a draft of the code was made available for public.

Read More »

What does Apples iOS 14 changes mean for advertisers?

Posted: February 10, 2021 By: Admin

What changes have recently occurred and what does this mean for businesses? Apple recently released and introduced a number of privacy metrics and policies for consumers of their products. This includes transparency of what information, data and personal details apps collect from your phone when you download the app from the Apple App Store.  As.

Read More »

Google Data Sweep

Posted: January 11, 2021 By: Admin

You may have recently heard the term “Google Data Sweep’, as it has certainly become more prominent and in the news of late, in this article we will briefly explain what and why Google’s Data Sweep is so topical. Google Data Sweep, is in brief; Google’s vast ability to collect immense amounts of consumer data.

Read More »

Media dispersion vs media concentration

Posted: January 14, 2020 By: Admin

As a result of the forever changed landscape, reaching audiences has become more difficult and costly than ever before. With so much choice between free to air TV, subscription, catch up, on demand and digital mediums, multiple channels and that is before we introduce other mediums and platforms – making the correct decision and budgeting.

Read More »

Programmatic and Retargeting

Posted: December 10, 2019 By: Admin

How does programmatic buying work? Programmatic advertising is effectively data driven and automated ad serving content delivered to a browser based on a persons search term. The resulting ad displays, depending on content of key words, bidding and ad relevancy across the network. Two examples of these are the Google Display Network (GDN) and the.

Read More »

What makes a great website? Part 2 Content and Contact Page

Posted: October 8, 2019 By: Admin

In our second article of What makes a great website, we focus on the content and contact pages. Again we have create the below wireframes to assist and help you visualise the layout of these key elements Website content page essentials Again the logo and phone number should be in the header and visible on.

Read More »

What makes a great website? Part 1 Home Page

Posted: September 10, 2019 By: Admin

In this article we look at the fundamentals of what makes a great website; from design to functionality, user experience (UX) and conversion, so that you optimise and provide the best possible chance for your website to be found by search engines and convert visitors into enquiries. To assist we have created the below wireframe,.

Read More »

Benefits of using Pinterest for business.

Posted: August 13, 2019 By: Admin

Pinterest has fast become one of the most used social platforms in the world for its easy to use nature and quick saving and sharing abilities. Being able to harness all your inspiration and ideas into digital bulletin boards for all sorts of topics and ideas, from cooking to fashion and every DIY in between..

Read More »

Google Reviews and why they are crucial

Posted: July 9, 2019 By: Admin

In 2019 the terms ‘Google it’ or ‘Youtube it’ are more apparent than ever! Some may even remember a time and ask; what did we do before we could Google it? The point is this approach has led to Google, and to a lesser extent, other search engines acting as the first point of contact.

Read More »

Myadd Partners with One Local Review Edge Software

Posted: May 2, 2019 By: Admin

Myadd is pleased to announce it has recently partnered with Canadian based One Local’s Review Edge Product! So what does this mean? Well to start, search engines and social media now act as the first point of contact for many consumers when researching or making a decision on who they contact for their next product.

Read More »

Design Trends For 2019

Posted: December 1, 2018 By: Admin

From flat and safe – to vibrant and daring! For a number of years we have been smothered in a flat, albeit clean design landscape – which has definitely stood the test of time, however, 2018 will be the year that we see a shift in attitudes toward what we at Myadd call ‘safe’ design. We.

Read More »

Suggestions to consider when creating an ad!

Posted: September 10, 2018 By: Admin

Great print ads capture the imagination, create brand recognition, and inspire consumers to purchase products every single day. Every day, we consume hundreds, if not thousands, of advertisements, whether they’re being mailed to us, we read them in a magazine, or we see them on billboards as we drive to work. For every great ad.

Read More »

Google Maps API

Posted: July 5, 2018 By: Admin

The following changes were introduced on June 11th, 2018. You may have noticed that your Google Map no longer displays as it used to with your location, now displaying a notification reading; the page can’t load Google Maps correctly. The reason; API keys are now required to display correctly with developers and businesses Incurring an.

Read More »

From flat and safe – to vibrant and daring!

Posted: January 11, 2018 By: Admin

For a number of years we have been smothered in a flat, albeit clean design landscape – which has definitely stood the test of time, however 2018 will be the year that we see a shift in attitudes toward what we at Myadd call ‘safe’ design. We predict that alongside the ever popular minimalism and.

Read More »