Benefits of using Pinterest for business.

Pinterest has fast become one of the most used social platforms in the world for its easy to use nature and quick saving and sharing abilities. Being able to harness all your inspiration and ideas into digital bulletin boards for all sorts of topics and ideas, from cooking to fashion and every DIY in between. But did you know that not only is this platform a popular organising tool, it also has great benefits for your business. 

Some main standout points to using Pinterest as a business is the ability for the platform to increase awareness, sales, traffic and generate new leads.

Many are surprised to find out that Pinterest is one of the largest website traffic drivers in the world, plus it was considered that Pinterest was the fastest growing website in history back in 2012.

Pinterest is also 80% more viral and 3x more effective at generating leads than Twitter. 

Converts more users into buyers.

Due to many users turning to the popular platform when searching/researching for an item or looking for inspiration, browsers are already on the path to discovering products and are more likely to purchase. Because Pinterest helps to reduce the steps taken from the discovery to purchasing process, visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources!

Traffic Driven Focus 

Images (or Pins as they are known as) uploaded to Pinterest can be directly linked to your website, which helps in steering direct traffic back to your site. In fact, Pinterest drives more traffic to your site than any other social platform. This is also due to the nature of users sharing content they believe is interesting and encouraging them to click to find out more about the shared image/product. 

High user engagement rate.

Pinterest being dubbed the ultimate online scrapbook is for good reason. Due to users using the platform to share their findings with others means your products are more likely to be seen and interacted with than any other social media source. The sense of the community is quite strong with means more chance for your pins to be pinned and shared across a broader spectrum. 

Audience Insights.

Pinterest has the unique ability for business to gather an in-depth understanding of what users are interested in and what they are searching for. Business can see what is trending right as of this moment to help them to cater specific products that users may be looking for. Pinterest gives you the opportunity to see and understand what’s hot today and use that information to position your offers and products.

Due to the platform being best known for catering mostly to the home improvement, culinary, arts, fashion, and health industries. Business can really succeed if they can relate to the above topics – but users have created boards for almost everything imaginable, so you are bound to find a board fit for your business. So, when considering Pinterest as another social media platform to use, try to pick the most relevant category on Pinterest for your business. For more information on how best to use Pinterest, reach out to us and we would be more than happy to help and discuss some options available on utilising this platform for SME;s.