As a result of the new requirements taking effect today, May 25th 2018 by the EU and their General Data Protection Regulation (GDPR), we believe all clients should be aware of these changes and what it may potentially mean for their business, website and online marketing strategies.
Whilst these new requirements do not take affect directly in Australia, we feel this is a good opportunity to make updates to global policy, because we think they’re fundamentally better for our community. Please note that those clients who attract website visitors from overseas – particularly, online sales and / or tourism – will be more at risk and affected immediately.
A summary of these changes include;
How customers data and website traffic is stored.
What data is collected, including cookies and how they are used.
Promotion opt-in transparency and opt-out options for website visitors to be able to notify companies.
Harsh penalties apply if in breach of these conditions including fines, ranging from set amounts to percentage of turnover.
For more information about these important updates and penalties that apply please click here. (Due to traffic volume the site may be down, as reported.)
If you have any questions about these changes, please reach out to us via our contact details below.