What is a google quality score and why does it matter?

Google Ads (previously known as Google Adwords) is one of the most powerful marketing methods available for businesses to reach out to potential customers who are actively searching for a specific product or service. The google quality score is one of the key factors to consider when it comes to optimising Google Ads because it is going to determine how well the campaign performs. The score is essentially a ranking system; each keyword used per ad group, gets measured in terms of its quality and relevancy to the PPC ads – given that there is enough data.

So what exactly determines a quality score?

  • Ad relevancy
  • Landing page experience
  • The expected CTR

Generally, Google will measure these elements to provide a score out of 10, the higher the quality score is, the better the result for the PPC campaign; as it lowers the CPC, the higher the ad ranking thus the more potential users can be reached. Note; Google favours in delivering the right ad to the right people.

Optimising quality scores in Google Ads is only one of the key criteria that Myadd recommends and implements on behalf of its clients, enabling  businesses the best opportunity to achieve a higher ROI. If you are interested in setting up Google Ads and the benefits of this platform, get in touch with us today.