Why keeping your website content up-to-date is crucial to your business

In the digital age we live in, having a website for your business is vital. However, equally as important is keeping your website content up-to-date. Fresh content is beneficial to your business for many reasons. Here we take a look at why keeping your website content current is important and how it will help your business.

Fresh content help the search engines (and your customers) find you!

The most important reason for keeping your website content up to date is to increase your SEO ranking and help search engines find your website. Search engines favours websites that update their content regularly, seeing fresh content as the most relevant for consumers.

Publishing regular content to your site also give you the opportunity to include more keywords. Content containing relevant keywords helps search engines recognise your website in relation to your product or service, allowing people to find your site easily.

Keep your customers up to date!

Posting regular updates not only improves your SEO ranking, it also shows your customers that you are busy. As your business grows and develops, updating your website is an easy way to show customers you are busy and keep them up to date. A news or blog section is the perfect way to increase content and up-date your audience.

So how can you add new website content? Creating new and fresh content is easier than you might think! Here are 3 simple ways to incorporate new content on your website;

Include A Blog or News section:

Incorporating a blog or News section on your website is an easy way to keep your customers up-to-date and informed. Your blog should be engaging and relevant to your target audience. Search engines favor longer articles, so 300-700 words are best for SEO optimisation.

A gallery of images:

Having a gallery of images on your website is an easy way to show your customers exactly what your business does in a simple and visually appealing way. Remember to optimise the images for SEO by making sure it has a relevant file name and that the file size is not too large.

Client Testimonials:

Have your clients do the talking! Including a testimonials page will not only give you fresh content on your website, it will also allow you to impress potential customers!

Keeping your website up-to-date and full of relevant content may seem like a daunting task, but it is an important way to optimise your SEO and make it easy for your customers to find you! To get your website up-to-date, contact us today.