The Power of Video Marketing: How to Boost Engagement with Video Content
As we navigate through 2024, video marketing continues to dominate the digital landscape. With platforms like TikTok, Instagram Reels, and YouTube seeing explosive growth, businesses are increasingly recognising the power of video content to engage audiences, build brand awareness, and drive conversions. But what makes video so effective, and how can your business leverage it to boost engagement? Let’s dive in.