As of June 2013, more than half of Australia’s population are active on the world’s favourite social network, Facebook. Facebook is now well and truly over the one-billion users mark, expanding from a basic means of communication to an interactive floor for businesses, consumers and brands since its formation in 2004. In comparison, Twitter is.
In mid-2012, it was widely reported that, of its 1 billion users, 83 million or 8.7% of Facebook profiles were fake accounts. By May of 2013, it was reported that this number had increased to over 100 million, equivalent to over 10% of all accounts. Ranging from spam accounts to hackers and false profiles, Facebook.