Is your website mobile friendly? Part 1.
A recent survey undertaken by Google found that users are five times more likely to abandon the website if the task they are trying to complete isn’t optimized for mobile use and that’s because mobile browsers are different. They have different objectives and tasks to desktop users, as they generally want brief and quick pieces of information.
In part 1 of this article we look at what makes a website mobile optimised and what expectation browsers have when viewing a website on a mobile device.
Key benefits to a mobile site are:
- Site speed – loading time of 5 seconds or less
- large, mobile-friendly buttons
- Information in just one or two clicks
- Limited scrolling and no pinching or pulling
- Quick access to business contact information
- “Click to call” access to phone the business
- Links to the company’s social media profiles
Usability and design features are key and should include:
- A search bar that is easy to find and use
- Clean and efficient design
- An option to visit the non-mobile site
- The ability to save information for later
- Large, finger-friendly buttons
- Non-scrolling forms with a limited number of fields
- A “click to call” button
- One-direction scrolling, either horizontal or vertical, not both.
The fact is if you aren’t optimized for mobile use you’re ultimately losing sales! Contact us today to discuss how to mobile optimise your website today.
In part 2 to be released December 2014, we’ll look at some of these in more detail and what a mobile site means for your search ranking and conversion rate.